Beat Route

Wisemine implemented a Goal-Driven Sales Approach for Beat Route using a technology-driven framework with Score Card KPIs to enhance efficiency across key sales functions. By optimizing market coverage, the strategy improved PJP efficiency and store reach. A focus on retailers drove sales growth, productive stores, and effective scheme utilization. Order execution was enhanced by maximizing order value and optimizing schemes across stores.

Additionally, merchandising efforts ensured better visibility and higher returns on spending. Promoters achieved higher conversion rates and increased sales, while distributors benefited from streamlined stock flow, efficient scheme utilization, and optimal throughput across primary and secondary channels. This data-driven approach empowered business growth and sales excellence.